Sixty years or so ago, for a bit of fun, God created a prototype man with a mind straight out of Edward Lear. Concerned by what he may have produced, however, he promptly destroyed the mould and threw it away. The result of his labours was Paul Arden. Brilliant, bad, charming, irascible and totally off the wall. An original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common.
Roger Kennedy
Roger Kennedy
Paul Arden (April 7 1940 - April 2 2008) was an influencial author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Satchi and Satchi at the height of their advertising might.
Arden was the author of God Explained in a Taxi Ride (2007), which attempted to explain the meaning of life in 125 pages - he accepted that some would see the work as "a bit of fluff", but said that such critics had "tunnel vision" and that "the tunnel goes right up their arse".
He took the God's Taxi......
May his soul rest in peace.
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